IT’S HIGH TIME YOU MAKE YOUR TRADE SHOWS PROFITABLE
Unless you want to continue wasting your time and money?
Companies trained in the USA and Canada (we're from there, it's no miracle)
Unique trade shows our clients participated in (out of the +35 000 worldwide, so relax)
years of experience (we're all getting old, we know)
FORGET WHAT THEY SAY
SHOWING UP IS NOT ENOUGH
It’s hard to admit, but if you’re here reading this, you know it. Lack of preparation, lack of objectives or means to measure performance, it’s not a professional show, it’s amateurs’ day at best, at worst a lousy show. In any case it’s a missed opportunity. You saw us coming – of course we’ve got a solution for you. So, if you want to know where your money goes, to motivate your teams, and harvest the fruits of all those worked hours spent working…
WHAT YOU NEED ARE
METRICS AND RESULTS
3X MORE LEADS
It looks impressive at first, but you’ll see that a well prepared show is already 33% successful. The 66% left are what happens during and after the show. Here too there are some secrets to know and techniques to master. And you’ll see that you too would show a x3 on your walls.
-20% LESS SPENDINGS
What if we told you that despite paying us you’ll still save money ? If you knew how much money we’ll save you, you’ll be surprised. The good news is that your accountant will be happy you hired us.
YOU'LL BE TANGOED
If our customers call us back to be on their booth years after years, dispite being experts now, it’s because our presence have a beneficial side effect. We’ll save you the surprise for when you’ll become a customer.
Our methods should be reimbursed by social security You know why?
The joy of successful show
Results you can proudly present
Either way we’ve been quality certified
Our training are subject to funding (for France, sorry) It’s good news, but it means some paperworks on your end, so don’t wait till it’s too late. Contact us ASAP if you want to get this kind of funding.
NOW THE REAL QUESTION
ARE WE MADE TO WORK TOGETHER?
SMEs, B(ig) Corps, non profits… size doesn’t matter, it’s the quality of our relationship that does and your will to do better.
Are you ready to change your habits? To professionnalize the way you’ll do your trade shows? And are we the right company to help you make those changes? It’s an emotional question and that’s why we should meet.
Now before we do, there are two things we’d like you to check.
– You invest a minimum of US$5 000 a year in your shows.
– You want to turn them into a success (some couldn’t care less, believe us)
Because there are only 2 types of exhibitors
The first, who doesn’t invest in his team, because it’s a cost. Because doing a lousy show perhaps isn’t? (leave it to them, it’s their problem) We’ll pass on the spendings on useless goodies, food, or “image” expenditures, cause an ill prepared team sends shows a good image maybe?
And the second type, which is harder to find, asks itself how much it costs NOT to train its teams and waste their time on trade shows. Investing in your teams’ capacities is the best choice to make according to us (if not, we’re up to a career change). If you’re still reading, we’ll take a guess – you’re of the second type.
Think about us like you’d think about your dentist: not always pleasant to go to, but when you’ll go out with a great smile, you’ll tell yourself it was worth it.
Now it’s up to you to choose, c’est à vous de choisir, to prevent or to cure, either way we’ll be here to help you.
THERE ARE NO DUMB QUESTIONS
THE ONES WE’RE ALWAYS ASKED
THE MATTERS OF PRINCIPLE
Trade show training, what the heck is that?
It’s been out there since commerce started, we belive. Selling on markets or traveling shows. It’s something you can master. For the record, trade shows are the best cost-effective channel for lead acquisition, that’s also why they’re among the most expensives ones. It’s double or nothing (actually, it’s tenfold). So why not put all the chances on your side?
You say you can measure success on a trade show. Seriously?
It’s serious business. We’ll bet we’ll surprise you. This metric has been used in retails since the 1970s. We use it to prepare a show, choose the appropriate booth surface, and the number of people your team should count. After the show you’ll use it to make sure you did your work efficiently or to assess if there was a problem. And once the sales funnel is passed, you’ll be able to calculate your R.O.I. and the trade show’s profitability. We’ll teach you all that, don’t worry.
How much time does your training take?
According to your needs and your team’s availability, we’ll spend together between one and four half-a-days, preferably 2 months before the show (and before you order any marketing material). Then, if you still love us, we can deploy our teams on your booth (we’ll explain you how it will boost your results).
Are the results guaranteed?
Yes if you take the full package with our booth animators. To guarantee your results we’ll need a guarantee from you that you’ll put in place our methodology. Lies are no good for long term business, and we like to work long term. If we have been in business for 29 years, there must be a reason. Because we’re consumers of trainings, like you, we know there’s nothing worst than paying to learn nothing (it’s happened to us, we were furious). So we’ll put something in place to avoid you bad surprises. If after our first half-a-day you’ll tell us that you didn’t learn anything, or that you’re not satisfied, we’ll stop there and we’ll give you your money back. We are here to bring you value and help you progress, so if we’re not suited for that with you, we’d rather stay friends and not engage in business with you. Same way if we feel and know that we can’t do anything for you, we’ll tell you and won’t take you as a customer. In business like in friendship, honesty is key.
My next trade show is in less than 3 weeks, will it still do good to call you?
No, we’re a little too late there. A trade show needs to be prepared 2 to 3 months in advance. Call us after it’s over and we’ll help you analyze the results.
Is it really worth it working with you?
We can tell you yes, but that wouldn’t convince you, wince we’re on the other side. What we can offer you is to check with yourself: is it worth continuing to invest in trade shows like you do without training your teams? They are the ones doing the job, not your display, not your goodies, nor your great coffee machine. Everything eventually comes down to choices. If you want to invest in your teams yes it is worth more than the cost, but if you are convinced that your money is better spent on booth design, displays and goodies, than nothing can stop you. We will be happy to have you as our booth neighbor, you’ll help us stand out even more next to you.
THE OBJECTIONS YOUR HONOR
We've done trade shows for over 20 years, do you seriously believe you have something to teach us?
If you’ve kept it going for 20 years as the exhibitor of the year each year, then for sure we have nothing to teach you. Otherwise there is always room for improvment, and that’s where we come in. Like Einstein said, it’s easier to breal an atom than a habit. So if you don’t want to change your habits, you better move on to another website. But before you go, if you’re here reading… is it a coincidence? The expression “to renew yourself” will fit you like a glove
Our salespeople are already very good, why would we need you?
Happy to hear we have trade shows champions, wer’re huge fan of yours. You’ll only need us if you believe you can do even better and that we can help you reach new levels of performance. How to know ? If your SIR is above 20%, no need. If you ask yourself ‘what’s SIR?’, we need to talk.
We've already digitalize our booth, what are you useful for?
Data is great, knowledge is better. If it helps you get metrics that’s VERY good news. Now what will you do with metrics if you don’t know how to read them and if you cant’t act to influence them? Beware of all digital, It’s a utopia and we all know where uptopias end up. If we talk about phygital today, perhaps it is because something is rotten in the kindgdom of Danemark, sorry, the silicon valley? Avoiding or delaying human interaction with screens on a trade show is something we’re very skeptical about. It’s like those apps to see a therapist, raise your kids or reinforce a couple’s relationship – the ones who tried had some issues .
Our team was trained to pitch, so we're alright!
That you know how to talk about your company is a very good thing, we’ll save up some time there. Now pitching is about sending a message from person A to person B and this is not what trade shows are about. What you’ll want is to build relationshps between A and B and a relationship is not one-way. It’s a circle, not a straight line. It’s great that you know how to draw a line and pitch. Now since being pitchy is a turn off on trade shows, we’ll help you instead to build relationships .
I've already got a standist, what more will you bring me?
We haven’t understood each other then, we’re not standists, but we’re not jealous. We advise you on what makes the success of a fair, and how to build your boot with the right content, the container is yours to choose. A beautiful booth is great, but it won’t be doing the job instead of you. But to come back to your stand design, we will advise you on the ergonomics of your booth and its content (your message and the way you will manage the space). For the rest, we’ll focus on your team and the way they work, and this is something no standist will help you improve. To each their own jobs.
You're going to measure human interactions? Seriously?
Rest assured, we won’t turn you into robots. We’ll make better men and women of you – at least on trade shows – and this is not a matter of metrics. The metrics will help you motivate your teams and put a game’s logic into your trade shows. Performance is one thing, we know it can’t be reached under constraint and that to be in the zone you have to take pleasure in what you do. Metrics are here for that and to have an objective proof of your success.
LIKE FOR RESTAURANTS
THERE ARE THE ONES WHO JUDGE BY THEMSELVES
AND THE ONES WHO FOLLOW OTHERS” ADVICE
THIS SECTION IS DEDICATED TO THE LATTER
““During the course of the training we discovered a whole science of high value behind trade shows that is a combination of both refined expertise and obvious truth that we often forget. This is by far the best investment we have made for this show, not to mention that it was self-financed by all the savings that Ruben and Julien made us realize on other useless services. Once there, Ruben and his teams brought us a lot in terms of organization and dynamism, which allowed us to generate a number of leads 3 times higher than our expectations!“
“A unique and surprising methodology that is the opposite of what you have always done (and let’s be honest, didn’t work). Many beliefs about what should be done or not done at a show have been completely challenged. And the results are there! We’ve just come back from the show and we are overwhelmed with requests! And the best is that we even had fun doing it! It was an incredible human and commercial experience! We’ll do it again without hesitation! Thank you again a thousand times Ruben for your energy, your skills and what you have allowed us to accomplish! We feel like we have won a marathon, and an athlete is nothing without his trainer!”
“Wow! This is the first word that comes to mind because we did not come out unscathed from this training” Make your trade shows profitable “, animated with a master hand by Ruben. We are jostled, but in a good way! Concrete cases illustrated by well-chosen images, role-playing games that are both playful and impactful… Concrete cases illustrated by well-chosen images, role-playing games that are both playful and impactful… We’ll never look at trade shows the same way! In short, thank you Ruben for your sense of pragmatism and all, not to forget the tongue-in-cheek humour… and thank you also for the communicative energy that you were able to instill in our startups. They are boosted like crazy and, above all, they are left eager to DARE and to go confront the field with great pleasure. See you soon in Grenoble for a new session and in preparation of the next shows!“
DO YOU KNOW QUEBEC?
WE’RE COMING (BACK) FROM THE COLD TO WARM UP YOUR BUSINESS RELATIONSHIPS
North American Market
North American Market
WE’LL PREPARE YOU FOR TRADE SHOW BUSINESS MARATHONS
WHAT WE DO BEST
DIAGNOSE YOUR TRADE SHOWS
ADVISE YOU IN EXPOSITION MARKETING
TRAIN OUR TEAM WITH OUR METHODOLOGY AND OUR TECHNIQUES
COACH YOU ON YOUR BOOTH
ANIMATE YOUR BOOTHS WITH YOUR TEAMS
FOLLOW UP WITH YOU TO MAKE SURE YOU CONTINUE TO PROGRESS
SEE OUR OFFERINDETAILS
Ok that’s the footer so nothing more to read. Perhaps It’s time to talk about your trade shows?
We don’t bite, we’re actually very nice people. And rest assured, we never force anyone into buying anything. We’re like you, agressive salespeople, we don’t appreciate them, and we had bad experiences with them too.
The only thing we ask of you is to give yourself a chance to shine and succed on trade shows and come back to your office with the feeling of accomplishment.
But before we get there, the best is for us to see if we’re a “match” for each other – we’re like you, we need to feel it in between us.
We’re letting you choose – call us, write us or read this page again if you have time to lose. And before we forget: if you want a leaflet we can of course E-mail it to you if it lowers your anxiety levels so, that you’ll be able to check us out and judge us by the quality of our graphic design, just like if we might judge you as a human being based on your business card…
Do call us – we don’t have your number anyway!
Registered in Paris under the number: 813 177 573 000 25
VAT intra community number : FR 94 81 31 77 573
NAF Code : 7022Z
E.U. Headquarters: 58 rue de Malte, 75011 Paris, France
President: Ruben Uzan
We’re a certified training company registered in France under the number n° 11755848575 and approved for the seal of quality “datadock” (it’s French).